An Italian Museum Dedicated to the History of Borsalino Hats

An Italian Museum Dedicated to the History of Borsalino Hats – WWD

Italy is well-known for its high fashion and craftsmanship especially in the world of hats. One brand that has stood out for over 165 years is Borsalino. Established Giuseppe Borsalino in 1857, the brand has been synonymous with luxury, exquisite materials, and sartorial artistry. The brand’s history is deeply rooted in the Piemonte region of northern Italy, and it is here that one can visit a unique museum dedicated to the history of Borsalino hats.

The Borsalino Hat Museum is located in Alessandria, a city that has witnessed the brand’s ups and downs, but its love for the brand and its heritage has never faltered. The museum offers visitors a chance to explore the history and the making of the Borsalino hat, from the basic materials used, to the intricate manufacturing processes that transform these materials into works of art.

The museum opened its doors in 2018 in collaboration with Fondazione Piemonte dal Vivo, and it has attracted visitors from all over the world. The museum is designed to provide a glimpse into the world of Borsalino, and visitors can explore various exhibits and collections that showcase the craftsmanship and history of the brand. Here’s what you can expect to find at the Borsalino Museum:

1. History of Borsalino:

Upon arrival at the museum, visitors are taken through a timeline of the Borsalino brand. There’s a walk-through exhibit of the brand’s history which tells the story of how the hat company was founded in 1857 in Alessandria. The exhibition documents the brand’s progression over the years and how its hats have become a symbol of Italian style and craftsmanship.

2. The Process of Hat Manufacturing:

The museum also features an exhibit that explores the entire manufacturing process of Borsalino hats, down to the smallest detail. This exhibit showcases every step of the process, starting with the raw materials and ending with the finished product. From designing and cutting to the stitching and folding, every single step is showcased with great detail, allowing visitors to better understand the work that goes into making these world-renowned hats.

3. Giant Hat Collection:

One of the most unique exhibits at the Borsalino Museum is the giant hat collection. Here, visitors can explore different models and styles of hats made Borsalino, from classic models to the most eccentric designs. Some of the models on display date back to the 1920s and are true specimens of classic Italian style.

4. Technology and Materials:

The museum also boasts innovative technologies that showcase how the brand is advancing with the times while maintaining its traditional roots. Visitors can explore exhibits about some of the latest technological advancements being used in hat manufacturing, including the use of advanced materials and 3D printing.

Even if you are not an avid hat collector, a visit to the Borsalino Museum is a must for any fashion enthusiast or history buff. You can learn about the intricate details and the process that goes into creating each hat and marvel at the beauty of the finished products. With a mix of history, art, and technology, the Borsalino Museum is a must-visit attraction in Italy.

Before You Go – A comprehensive Guide on Visiting the Borsalino Hat Museum:

There are a few things you should know before visiting the Borsalino Hat Museum:

1. Plan Your Visit:

Check the museum’s website before visiting to determine what exhibitions are on display and their opening times. The museum is open from Tuesday to Sunday, from 10 am to 1 pm and from 2 pm to 6 pm.

2. Getting to the Museum:

The museum is located in Alessandria, a city located in the Piemonte region of northern Italy. Visitors can reach Alessandria train or bus, and once in the city, they can easily reach the museum on foot or taxi.

3. Admission Price:

Admission to the museum is affordable and worth the price, especially for fashion enthusiasts. The admission fee for the museum is €5 for adults and €3 for children between the ages of 6 and 14. Additionally, children under six years of age can visit the museum for free.

4. Enjoy the Experience:

The Borsalino Hat Museum is an opportunity to learn about the history and intricate craftsmanship of one of Italy’s most storied fashion brands. Be sure to take your time to appreciate the museum’s exhibitions and ask the knowledgeable staff any questions you may have.


The Borsalino Hat Museum is a testament to the brand’s contributions to the fashion industry and the Italian cultural heritage. The museum provides a space where visitors can learn about the brand’s history and the intricate processes that go into creating each of their world-renowned hats. The Borsalino Museum showcases how tradition and innovation can coexist to create something that is both beautiful and functional. This unique museum is a must-visit attraction in Italy.