H2: Computer-generated inclusivity: fashion turns to ‘diverse’ AI models | Fashion
In the world of fashion, models are the centerpiece of the industry. The way they look, the clothes they wear, and the way they convey a particular brand image is what sells clothes. However, in recent years, the idea of inclusivity has become a major talking point in the industry. Consumers and activists are calling for more representation of different races, genders, sizes, and body types in the modeling industry. In response, we have seen a rise in the use of more diverse models in the fashion world. However, as technology advances, another avenue for inclusivity has emerged; computer-generated models.
The use of AI models in the fashion industry is not new. In 2018, the British label Aries used a computer-generated model for the first time in a fashion show. Since then, there has been a steady increase in the use of AI in fashion. The fashion industry sees AI models as a way to address the lack of representation of diverse models in the industry. AI models can be created to reflect different races, sizes, and body types, making them a more inclusive option.
One of the benefits of using AI models in fashion is that they can be designed to fit any brand image. They can be styled and dressed in any way necessary without any limitations. This makes them an attractive option for designers and fashion brands who want to display their clothing without the constraints of real-life models. AI models are also much cheaper than using real-life models, making them a more cost-effective option for fashion brands who want to produce high-quality campaigns.
However, the use of AI models in fashion is not without its controversies. One issue that has been raised is the potential for AI models to promote unhealthy body standards. AI models can be created to have extremely thin bodies, and there are fears that this will lead to an increase in body shaming and unhealthy behavior. Another concern is that the use of AI models may lead to a decrease in the number of real-life models in the industry. This could see jobs lost for models who rely on the fashion industry for their livelihood.
Despite these concerns, it is clear that the use of AI models in the fashion industry is here to stay. With the benefits of cost-effectiveness, flexibility, and inclusivity, it is likely that more and more brands will turn to AI models for their campaigns. As we move further into the digital age, it will be interesting to see how the use of AI models in fashion develops.
Source: According to a recent article ‘The Guardian’ (2021)
H2: How to use Diversity in Computer-generated models in the Fashion Industry
Do you want to use AI models in your fashion campaign but don’t know where to begin? Here’s a complete guide on how to use diversity in computer-generated models in the fashion industry.
1. Choose a 3D modeling software
The first step in creating an AI model is to choose the right 3D modeling software. There are several software options available on the market, each with their own strengths and weaknesses. Some popular options include Blender, Maya, and ZBrush. Research the different options available and decide which is the best fit for your brand.
2. Create a brief
Once you have chosen your 3D modeling software, you need to create a brief. This will outline the vision you have for your AI model. Include details such as the size and shape of the model, the clothing they will be wearing, and any additional features you want to include.
3. Choose the right platform
There are several platforms available where you can create your AI models. Some popular options include Poly, TurboSquid, and CGTrader. Choose the platform that is right for you and upload your brief.
4. Work with a 3D artist
If you don’t have the skills to create your own AI model, consider working with a 3D artist. Many 3D artists specialize in creating AI models and can bring your vision to life. Ensure you choose an artist who is proficient in the software and platform you’ve chosen, and who has experience creating diverse models.
5. Refine and review
Once your AI model is complete, refine it as necessary. Ensure you review the model to ensure it reflects the brief you provided. Make any necessary changes until you are happy with the final product.
In conclusion, the use of diverse AI models in the fashion industry is becoming increasingly important. By following these steps, you can create an AI model that is inclusive, reflects your brand, and promotes a positive image. With the benefits of cost-effectiveness, flexibility, and inclusivity, it is likely that more and more brands will turn to AI models for their campaigns.