The Mission ‘Create the Most Circular Watch

The Mission: ‘Create the Most Circular Watch’

In recent years, there has been an increasing focus on sustainability and responsibility in the production and consumption of goods. One of the industries that has been particularly scrutinized is the fashion industry, which is notorious for its waste and environmentally damaging practices. Watches, in particular, have been highlighted as a prime example of a product that has a significant environmental impact due to their often complex and non-recyclable components.

This is why the concept of a circular watch, a watch that is designed to be sustainable and environmentally responsible from start to finish, has gained traction in recent years. One brand in particular, Circula, has set out to create what they call “the most circular watch”. In this blog post, we’ll take a closer look at what this means and how Circula is working towards this ambitious goal.

What is a Circular Watch?

To understand what a circular watch is, it’s important to first understand the concept of the circular economy. The circular economy is an economic system that is designed to eliminate waste and promote the continual use and reuse of resources. In the context of watches, a circular watch is one that is designed to be as sustainable and environmentally responsible as possible throughout its entire lifecycle, from production to disposal.

This includes using responsibly sourced materials, designing for durability and longevity, and ensuring that the watch can be easily disassembled and recycled or reused at the end of its life. A circular watch is not just a product, but a system that is designed to minimize waste and maximize resource efficiency.

The Mission: ‘Create the Most Circular Watch’

Circula, a German watch company founded in 2018, has set out to create what they call “the most circular watch”. Their mission is to create a watch that is not only environmentally responsible, but also beautiful, functional, and affordable. To achieve this, Circula has taken a holistic approach to their product development, focusing on every aspect of the product lifecycle from design to production to disposal.


One of the most important aspects of creating a circular watch is designing for durability and longevity. Circula has accomplished this using high-quality materials and focusing on simplicity and timelessness in their design. Their watches are made with stainless steel cases, sapphire glass, and Swiss-made movements, ensuring that they will last for years to come.

Circula also offers a wide range of interchangeable bands, allowing customers to update the look of their watch without having to purchase a brand new timepiece. This not only reduces waste, but also makes the watches more versatile and customizable.


Circula is committed to using responsibly sourced materials and sustainable production methods. Their stainless steel cases are made with recycled steel, and their leather straps are made with vegetable-tanned leather. They also prioritize working with local suppliers and manufacturers to minimize their carbon footprint.

In addition, Circula has partnered with Plastic Bank, a social enterprise that works to reduce plastic waste in developing countries. For every watch sold, Circula donates $10 to Plastic Bank, which then uses the funds to provide a wage for local collectors who gather plastic waste and exchange it for money or goods.


At the end of its life, a circular watch should be easily disassembled and recycled or reused. Circula has designed their watches with this in mind, ensuring that they are easily repairable and that their components can be easily removed and recycled.

Circula also offers a recycling program, allowing customers to send in their old watches for recycling or reuse. This ensures that the watch components are kept in circulation and not wasted in a landfill.

The Impact

By focusing on creating a circular watch, Circula is working towards a more sustainable and responsible future for the watch industry. However, their impact goes beyond just their product – they are also raising awareness about the importance of sustainability in all aspects of our lives.

Their partnership with Plastic Bank is just one example of how they are using their platform to make a positive impact. By donating a portion of their profits to a cause that aligns with their values, they are showing their customers that they are committed to more than just making a profit.

How to Choose a Circular Watch

If you’re interested in purchasing a circular watch, there are a few things to consider. First, look for a watch that is made with responsibly sourced materials and is designed for durability and longevity. A watch with interchangeable bands can also be a good choice, as it allows you to update the look of your watch without having to purchase a new one.

In addition, consider the company’s commitment to sustainability and responsibility. Look for a company that is transparent about their production methods and materials sourcing, and that has a clear plan for end-of-life disposal.


Circula’s mission to create the most circular watch is a bold and important one. By focusing on sustainability and responsibility in all aspects of their product development, they are paving the way for a more circular future for the watch industry. If you’re in the market for a watch, consider choosing a circular watch – not only will you be making a more sustainable choice, but you’ll also be supporting a company that is committed to making a positive impact on the world.


Circula –

Plastic Bank –