VF Set Aside 8M for ‘Outside Matters and More for

VF Set Aside $8M for ‘Outside Matters,’ and More for Earth Month – WWD

VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories, has announced that it will be setting aside $8 million for “Outside Matters,” a company-wide effort to protect and restore the environment. This initiative comes as part of VF’s Earth Month celebration, which takes place every April.

As a company that recognizes the importance of sustainability and environmental responsibility, VF plans to use the funds to support various projects that promote conservation and environmental education. According to Steve Rendle, VF’s chairman, president, and CEO, “We believe that protecting nature and investing in sustainable practices is an integral part of our business and our responsibility as a company.”

VF’s commitment to sustainability is further demonstrated through its membership in the Sustainable Apparel Coalition, a group of leading apparel, footwear, and textile companies that are working together to reduce the environmental and social impacts of their products.

In addition to the “Outside Matters” initiative, VF also has several ongoing sustainability programs, including the use of renewable energy sources, reducing greenhouse gas emissions, and promoting responsible sourcing and manufacturing practices.

According to a recent report from Vogue Business, VF has set a goal of becoming carbon neutral 2050 through a series of measures such as using more recycled materials, reducing energy consumption, and investing in renewable energy.

As consumers become more conscious of the environmental impact of their purchases, it becomes increasingly important for companies like VF to take responsibility for their operations and supply chains.

By investing in sustainable practices and environmental education, VF is demonstrating its commitment to protecting the planet and promoting a healthier and more sustainable future for all.

Source: https://wwd.com/business-news/business-features/vf-earth-day-eight-million-1234803792/

How to Take Action for the Environment:

1. Reduce your consumption: One of the easiest ways to reduce your environmental impact is to consume less. Buy products with less packaging, use reusable bags and water bottles, and try to buy products made from sustainable or recycled materials.

2. Decrease energy usage: There are many ways to reduce your energy usage, such as turning off lights when you leave a room, unplugging electronics when not in use, and using energy-efficient appliances.

3. Recycling and Composting: Recycling is a great way to minimize the amount of waste sent to landfills. Composting, on the other hand, is a great way to reduce food waste and create nutrient-rich soil for gardening.

4. Conserve Water: Water conservation is important for ensuring resource availability to humans and wildlife. Fix leaky faucets or toilets, take shorter showers, and water outdoor plants during the cooler parts of the day.

5. Support Sustainable Practices: Support companies that prioritize sustainability and help create demand for eco-friendly products. This can include buying from local farmers, purchasing organic cotton clothing, and supporting green energy companies.

6. Educate Yourself and Others: Learn about the issues facing the environment, like climate change and biodiversity loss, and educate others about the importance of environmental protection. Spread awareness through social media, volunteering, and joining local environmental organizations.

Taking action for the environment doesn’t have to be difficult or expensive. By making small changes in our daily habits, we can all contribute to a more sustainable world.


VF’s commitment to sustainability is a significant step towards creating a more environmentally responsible fashion industry. Through the company’s “Outside Matters” initiative and ongoing sustainability programs, VF is demonstrating that sustainability and profitability can go hand in hand.

As consumers, we can also make a difference making conscious decisions about the products we buy and the brands we support. By prioritizing sustainability in our own lives and demanding it from companies, we can help create a more sustainable future for all.